Iliya Hristov is a self-taught software engineer with 18+ years of building software — from identity & access management systems to consumer products. SEO agencies kept quoting him retainers for work that looked, from an engineer's seat, highly automatable — and the results rarely survived scrutiny against Search Console data.
So he built the loop himself: an engine that reads real Google Search Console data, finds the gaps, writes and publishes content, fixes schema and internal links, distributes to social channels, and measures what happened — then goes round again. It ran first on his own products: CarFile, CyberHydraX and PC Health BG. The numbers are public on our results page.
Only after the loop proved itself did rankloop open to clients. That ordering matters: every feature exists because one of our own sites needed it, not because a pitch deck did.
Why AI + human
The AI engine gives scale — it never forgets a page, never skips a refresh cycle, never stops analysing. The human strategist gives accountability: a person who reviews the content, adjusts the strategy and answers for the outcome. Automation without ownership is how SEO got its reputation; we're deliberately structured against that.