These terms govern the managed SEO service provided by HAPPYCOMPANY LTD, trading as rankloop. rankloop is a trading name of HAPPYCOMPANY LTD, registered in England & Wales, company no. 14587760. Registered office: 128 City Road, London EC1V 2NX.
1. The service
rankloop provides a managed SEO service: analysis of your search performance, content creation and publishing, technical SEO improvements, distribution and reporting, delivered by an AI engine with human strategist oversight. The scope for your plan is set out on the pricing page or your order form.
2. Business customers only
Our services are provided only to businesses acting in the course of their trade, business or profession. By placing an order you confirm you are not acting as a consumer.
3. Term and cancellation
The service has a minimum initial term of 3 months. After the minimum term it continues monthly and either party may cancel with 30 days' written notice. Founding-partner rates remain locked for 12 months while the subscription stays active. If you cancel before the end of the minimum initial term, the fees for the remainder of that term remain payable. Either party may terminate immediately by written notice if the other commits a material breach that is not remedied within 14 days of notice, or becomes insolvent.
4. Payment
Fees are payable monthly in advance in GBP. There is no setup fee. If an invoice remains unpaid 14 days after its due date we may pause the service until payment is received, and we may charge statutory interest on late payments under the Late Payment of Commercial Debts (Interest) Act 1998. We will give at least 30 days' notice of any price change; founding-partner rates are not changed during their 12-month lock.
5. Client obligations and access
You grant us the access described on our Security page (read-only Search Console, a publishing-capable CMS role) and warrant that you are entitled to grant it. You remain responsible for your website, hosting and domain. On termination we remove all access you granted within 7 days of the end of the contract.
6. Content review and approval
You may review content before or after publication. If you ask us to correct or remove any published content, we will do so within 5 working days. You are responsible for the accuracy of facts, claims and materials you supply or approve; we are responsible for producing content with reasonable skill and care.
7. Use of AI
Content is produced with the help of AI tools and reviewed by a human strategist before or after publication, as described on our Methodology page.
8. Intellectual property
All content we create and publish for your site belongs to you once the invoice covering the period in which it was produced has been paid. We retain ownership of our tools, processes and know-how.
9. No guarantee of rankings
Search engines control their own results. We commit to the work described in your plan and to transparent reporting; we do not guarantee specific rankings, traffic levels or revenue.
10. Confidentiality
Each party will keep the other's non-public information confidential, use it only for the purposes of the contract, and continue to protect it for 2 years after the contract ends. This does not apply to information that is public, independently developed, or required to be disclosed by law.
11. Data protection
Each party complies with UK GDPR. Where we process personal data on your behalf, our Data Processing Agreement applies. See our Privacy Policy.
12. Liability
Neither party excludes liability that cannot be excluded by law. Otherwise, our total liability arising out of the service in any 12-month period is capped at the fees you paid in that period, and neither party is liable for indirect or consequential loss.
13. General
Neither party is liable for delay or failure caused by events beyond its reasonable control. These terms, your order form and the DPA form the entire agreement between us. Notices are given by email: to us at [email protected], and to you at the billing email on file. Neither party may assign the contract without the other's consent, except to a group company or a successor in business. These terms are governed by the laws of England & Wales and the courts of England & Wales have exclusive jurisdiction. We may update these terms with 30 days' notice; continued use after that constitutes acceptance.